Teachers Are Responsible For Shaping The ClassDojo App
ClassDojo is a classroom app that assists teachers in communicating with their class and their families. ClassDojo was founded by Liam Don and Sam Chaudhary. The free app has become a classroom staple in schools within the United States and across the globe.
Why is ClassDojo so popular with all of the classroom communication apps on the market. Don and Chaudhary did something that other companies did not. They reached out to the teachers for their input. Over 20,000 users are constantly giving feedback, which continues to shape that app. Having the people who use the app shape the app has led to a successful business model.
The success of ClassDojo has been great, but how does a company make money when their app is completely free? The option of creating in-app purchases is out of the question when dealing with teachers, students, and their families. The next option is to turn to investors. Paul Graham, a co-founder of Y Combinator, personally invested in the app during the seed round. Over six years, investors have invested approximately $31 million.
The app does continue to expand. Now the platform supports pictures and videos. Teachers can take pictures throughout the day and post them on the platform giving families a quick glimpse of what is happening inside the classroom. The new platform allows families to feel more connected to their students.
The company continues to stay ahead of its competitors through innovation and research. Chaudhary believes it is necessary to focus on the users. He states that the education system consists of humans. To change the system, you need to focus on those involved.
Connect ClassDojo at professional network: http://Linkedin.com/company/classdojo