The Roc Nation CEO, Desiree Perez, is an accomplished business leader with decades of experience working in the entertainment industry. Desiree Perez life and success story are full of inspiration. Here is an insight into her life and triumphs.
This iconic business leader got her break into the entertainment industry in the early 1990s when she became the assistant manager of a popular New York nightclub. Born and raised in the Bronx by Cuban immigrant parents, she always approached life and opportunities with the right attitude. It’s no surprise that when she bumped into Jay Z and DJ Clarke Kent in 1996, they saw great potential in her. Not so long after this, they asked Desiree Perez to assist them with the launch of The 40/40 Club in Manhattan.
When Jay Z launched Roc Nation in 2008, he knew that the entertainment enterprise would benefit significantly from having outstanding talents like Perez. This is why he called her to join Roc Nation in 2009 as the COO. This opportunity ushered her into a new era of accomplishments.
A strong business acumen
From the time she joined Roc Nation, Perez displayed strong business acumen, which made her stand out among her peers. When it came to drafting legal agreements, she was a formidable negotiator. Moreover, she was good with financial data and could effortlessly network with artists and athletes. These skills helped bag some of her early notable achievements like negotiating the Samsung X Rihanna contract and organizing Beyonce’s Formation World Tour. In 2019 came her most outstanding achievement when the Billboard Women in Music Awards recognized her as the Executive of the Year. Desiree Perez pointed out that winning this award elevated her to become the CEO of Roc Nation. Besides business, she also likes to inspire other women to go after their ambitions and fight for gender equality. She also champions criminal justice reforms.