In the last two years, experienced media executive Ross Levinsohn has become both the CEO of Maven and the CEO of Sports Illustrated, the most popular sports magazine in the United States. With decades of experience under his belt and a penchant for forward thinking, Levinsohn brought plenty of fresh ideas to the magazine. While he’s still relatively new to his current role, the changes he has made are already producing positive results.
Levinsohn’s Professional Background
Ross Levinsohn did not arrive at Maven as a wide-eyed amateur. IN fact, he had spent more than thirty years in the media and communications industry, learning little by little what it takes to lead a successful media organization.
Work as a Media Executive
Ross Levinsohn started his career in television, working with CBS and HBO. From there, he went on to lead internet operations for Fox, a role that put him in charge of several high-traffic websites. He served briefly as Yahoo’s interim CEO before moving on to the newspaper industry, where he led Tribune Interactive.
Levinsohn has never been a one-dimensional figure. While leading departments and companies in various sectors of the media landscape, he also started consulting firms, sat on American University’s Board of Trustees, and appeared on CNBC as a guest analyst.
CEO of Maven
Levinsohn took up the reins at Maven in August 2020. Since that company acquired Sports Illustrated as its flagship publication, Levinsohn has been given the chance to bring his expertise to one of the most storied magazines in the country.
How Levinsohn Has Turned Sports Illustrated Around
Levinsohn’s impact has been felt immediately at Sports Illustrated. A number of subtle changes have already seen the cash flow increase, thanks in large part to Levinsohn’s ingenuity. The addition of a paywall to the magazine’s website has brought considerable revenue in the form of paid subscriptions. Some editorial tweaks, meanwhile, have reaffirmed the magazine’s commitment to producing high-quality content. If these changes continue to bear fruit, Sports Illustrated should complete a successful transition into a new digital era.