The age of the internet is in full swing. It seems that everything can now be done online including grocery shopping and buying a car. This has greatly affected all industries specifically anything associated with sales. Companies have had to make major shifts in the way they approach sales, marketing and have also had to move a lot of capital into shipping and packing goods. This shift in commerce has greatly affected the insurance field.
Gone are the days when potential clients would into an office, form a relationship with an agent and purchase insurance for a house, car or recreational vehicle. Today, many people purchase insurance over the phone or, even more removed, many others search for and purchase insurance online without even speaking to an agent.
Plymouth Rock Insurance is a company based in Boston, Massachusetts. They are making headway in the battle to stay relevant. Plymouth in struggling to keep its old strategy of keeping an agent with every account and still stay alive in the age of internet insurance policies. Because of this, the company has decided to implement several initiatives to try and mesh the two worlds together. Along with ushering themselves into the internet age, Plymouth has not only set up an online purchase option and phone option but has also decided to double team each account and assign an agent to each purchase. They have even created a database for each client that lets the company know that their clients are searching other carriers.
The founder of Plymouth Rock, James M. Stone, began his career at Harvard University and completed his Ph.D.there as well. He also served as the Massachusetts Commissioner of Insurance in the late 1970’s. Mr. Stone has created a conglomerate of companies in the insurance field and has been the driving force behind the update in Plymouth Rock Assurance online policies.
As Mr. Stone move Plymouth further into the online insurance world, there can only be an increase in their clientele and popularity.